Google ads are paid advertisements run by businesses to improve their brand visibility and attract more customers. While visiting different web pages on the browser, you must have seen various brand advertisements trying to sell their products or services. In simple words, brands or companies get that space from the search engine to show their ads to their targeted audiences and pay them on a per-click basis. Every time a potential customer clicks on the ad, the brand will get charged by Google.
Google has given an elaborate setup to all the users who want to run Google ads for their products or services. Businesses can set the budget, select target audiences, and choose the geographical locations to popularize their ad campaign. Over the years, it has come up as an effective way to reach the target audience and get more sales. You can select your target keywords, and anyone on the web searching for similar keywords will get to see your ad!
There is another way of running ads, popularly known as banners or display ads. In this setup, you can choose the websites where you want to place your banners. This option is ideal for businesses having clarity of where they can find their target audiences. Though the results that a brand can expect from these advertisements are promising, it is only possible if an expert with a thorough understanding of the platform runs the ads.